At the start of our lesson today we watched one of Lucozade's longest running campaign adverts called 'Lucozade the Edge' which shows that if you drink Lucozade you will get that metaphorical edge that they are talking about in it. Also by lying the Lucozade bottle on its side the length of the bottle is the amount of 'the edge' you get for winning the race. Also they have changed this drink from a medical drink to give ill people energy to a sporting energy drink and claim to not have changed all of the ingredients (which I don't think is true). So they use this advert to draw in believable teens to buy the drink so they can make their performance better.
We watched this advert on the website 'Telly Ads'.
We also watched the advert of the first Lucozade campaign which shows that its a guilt trip for the parents because they would think "If I don't give my child Lucozade his friendship circle will end, so he won't get better" it also says that the parents won't care about their child if they don't give them Lucozade to help them get better.
You understand how Lucozade re[presents its brand values and how their message s conveyed to consumers. You will need to go into more detail with the textual analysis, for example, by showing that there are long shots of the child's friends playing outside and that his vision is framed through a window as he is excluded because of his illness, which Lucozade could rectify.
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