Audi e-tron + Iron Man Advert

• ·        In this advert, synergy is used to promote two products, in this case the new ‘Iron Man 3’ and the new ‘Audi e-tron’.
• ·        In this advert it is saying that superheroes do have to stress getting to work so ‘Stark’ does it in style, in the Audi e-tron.
• ·        Again it uses celebrity endorsement because of the massive success in the Iron Man franchise, and by using Robert Downey Jr in the car, it makes people who commute to work in the Audi e-tron feel like they are a super hero like ‘Tony Stark’
• ·        It also demonstrates the Action Adventure conventions like action and jeopardy.