Powered By Blogger

Friday, 12 September 2014

Duffy Diet Coke advert + Behind the Scenes

For our homework we got to watch the Duffy Diet Coke advert (behind the scenes). In this task my class and I were given, we had to analyse how Duffy was portrayed in the advert and what people thought about Duffy being in the Advert. 

In this advert Duffy is portrayed to be a woman who needs times by herself although she is in the music industry and has all the fame and glory. But this advert shows that if you should drink diet coke then you would have freedom beyond the freedom you could normally have. Duffy come across as a woman who has a lot of work to do but she’s naughty during work and has those little things in life that make her feel free and thinks she has nothing else in the world to do but be happy. This advert is obviously targeting working women that need to have a little fun put in their minds and by drinking diet coke, they will get exactly that as Duffy has shown during this advertisement.  

1 comment:

  1. You understand how Diet Coke targets women through its messages of allowing a few minutes of 'me time' in a busy world. How is the brand represented through colours (red) in the advert? How does the song contribute ("I have to be me" "I want to live, not merely survive.")
    Grade B/C

    ReplyDelete