Heineken + Skyfall Advert
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TV commercial
resembles Bond movie starring Daniel Craig (celebrity endorsement)
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It also
included a couple of the AA movie conventions such as chases, jeopardy, exotic
locations, villains, smooth hero and guns.
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The Target
audience for the advert is for the action seekers and it also conveys the
thought that if you drink Heineken you could be just like Bond.
- · The train that Bond gets on is
the Orient Express which takes the feeling that life with Bond is all about
glamorous women, gambling and fanciness of chandeliers.
You show understanding of genre conventions (jeopardy etc) and to nail the marks you should give a specific example for each one.
ReplyDeleteHow is the character of Bond represented? (= what doe you see him do, what qualities does he possess, how is he dressed, how do others react to him).
Grade C/B