During our Media lesson on Thursday 4th September 2014 we started to learn about how different franchises work together and make an advert with each other to promote both products so that they are both sold fairly well.
In this advertisement that we had watched in our lesson it
featured two different products together in one. This, we learnt was called
Synergy. Whilst we watched our teacher kept pausing it so we could discuss the
different types of camera angles like’ bird’s eye view’, ‘Kneeling shot’ and
more. We discussed about how the different products were promoting each other
so for the Coca Cola they were using the colour scheme as red and black, then
for the James Bond they were using the usual 007 things like jeopardy when Bond
was falling and what has to be in every Action/Adventure movie. A car
chase. The music was the sort you would
find in an action movie, fast pace and it had a beat to it. Furthermore it had
the girls in it that you would find in every Bond movie. Overall the advert had
its target audience set on men because the advert made the men feel like they
would be Bond if they drank the Coke.
Good. You understand the way media industries work together to promote a product (synergy) and how they use celebrity endorsement. There isn't a shot called 'kneellng shot' so ask me about this one!
ReplyDeleteYou have made a fair start on textual analysis through what you identify as genre conventions (jeopardy, chase, cars, glamour) but to get higher level marks, you will need to write in more detail.
Grade B/C