Fragrance Advert - Liberte

This was my first design and draft for my Fragrance advertisement which was a rough idea for the fragrance and was the main ideas for the advert at the start.

This was my second design. Here I changed the tag line and I didn't have the words crossing over and following the line of the tree. I also increased the size of the title and I filled the bottle with colour to make it look like the perfume is inside of the bottle. I also changed the name of the bottle as I realized that 'Freedom' was not the name of the fragrance, 'Liberte' was. 

This was my third and final deisgn. Here I changed the title and made it bigger and also changed the place it was in. I also changed the slogan as the other one was not that good and I also changed the position of that. I also altered the place of the perfume bottle to make it more to the right hand side. Then I made the person bigger to take up more of the advertisement and to be the same proportion as the rest of the picture.

My target audience is young men aged 15-25  who like exploration but are used to the upper class life. This fragrance is where higher life meets Wildlife and this appeals to men in this area and to other men who want to feel free. It may capture some peoples attention because the background picture is very detailed and shows a great representation of wildlife. The sun shining through the trees will capture peoples attention because it is bright and the lens flare also adds to the affect. The area around in the picture shows emptiness and tranquility which also shows a characteristic of the word 'Freedom' or 'Liberte' in French.