Chosen Advert for Exam: Lynx Apollo

My chosen advert for my year 10 exam in media studies is the Lynx Apollo advert which I found through watching TV on a regular basis. When I saw this I logged it in my brain as a funny advert. So when it came time to choose a particular advert that I could write 500 words on, I thought about this one. This advert is a couple of years old but I have remembered it simply because of how ludicrous it was.

I chose this because the way people are placed within the advert is a typical heroic scene. This is because the lifeguard seems to be the only manly man on the beach as everyone else just runs away from a shark about 100 feet from the beach. At the start the camera looks through the POV (point of view) of the lifeguard, through the binoculars, and then there in the middle of the camera a 'Damsel in distress' who is being eyed up by a shark circling her. Then as the lifeguard swims toward the shark it still seems the woman can't swim and with unbelievable strength the hero tackles and kills the shark with his bare hands! After that scenario he takes the woman back to shore and lays her on the ground whilst all the people on the beach crowd around the hero and the woman as they stare into each others eyes. The crowds are chattering to each other in excitement. Suddenly the music changes from 'happily ever after' music to epic music as the astronaut (who hasn't done anything) walks along the beach with pride and the saved woman runs towards the astronaut with the text rolling across the screen to say 'NOTHING BEATS AN ASTRONAUT...EVER'. She does this simply because the astronaut is wearing the brand new lynx Apollo deodorant.

Hugo Boss: Fall 2006 Campaign

The start of the clip where he looks down at the danger around him and turns it down like the giant metal ball that could've squashed him but he just looks at it like it was nothing.

This is where he changes the world around him by changing the way the building is tilted. This is where he starts to turn the heads of people and where the animation come to real use.

At this certain part in the advert he turns the heads of the girls and kicks the lamp post to show that he can do what he wants and that he is really coo

In this certain part he turns a couple more heads and turns around on a giant disk to show how he is part of the music

Here he shows he can do a bit of parkour and shows a couple more different colours against the black and white cartoon that lies around him

Last of all it shows the an holding the fragrance in his hand and it just shows the main colours on the bottle which is red which also features throughout the whole advert

The Bar in Penang

In today's lesson we were given the task to dress up and go somewhere and make a short clip or skit just to test out our filming, acting skills and ideas. So what we did was we went outside with one of my friends dressed up in a Chinese kimono with a wicker hat on along with a red oriental umbrella. Then the other dressed up in a top hat with a scarf and his Italian? voice. At first we didn't know what we were going to do, but then we found some inspiration from somewhere and we came up with the idea that the man would meet the woman again after a long time of not seeing each other and then the man would say 'but you look forty years older' and after that rude comment the woman would slap the man.

In the editing process we had to cut the bits out that we didn't want when I (the cameraman) said action to start the filming process. We also put in some starting words which was the title and the names of the people in the clip. Then we put the clips in chronological order to make it work together (which is obvious). Then we added in some music but we failed in that so we had to make our own by recording it. Then we put in one or two sound effects and some credits and it was done. After we had reviewed it and shown it to the rest of the class we though it could do with a bit more finishing up, so we put in some audio and video effects to liven up the clip we had done. Then it was really finished.