Social Stereotypes

Some people think of blonde women to be dumb and brunettes are thought of as cleverer than blondes. This shows stereotyping even from hair color.

• Asians are stereo typically thought of as very good at maths and like to eat rice a lot and have thin eyes. They are also thought of as very smiley. This shows stereotyping from different races and people from different countries.

• The white American man is sometimes stereo typically thought of as: Lazy, Obese and Dim witted, an example of a person of these factors is Homer Simpson from The Simpsons. This just shows stereotyping from another country about who lives there.

Lynx Apollo (television commercial, 2013)

Lynx Apollo as a brand is aimed at men and the representations in this commercial are built around a set of gender stereotypes. The men are strong and the women are prizes to be won. The central representation in the Lynx Apollo television advertisement is of man as hero, fulfilling the stereotypical role of rescuer, first as a lifeguard and then as an astronaut. The representations of men in this campaign are part of a wider strategy that Lynx developed further, supporting the general assumption that an astronaut has the advantage when it comes to getting the girl; an astronaut embodies manly qualities like…… and is depicted as even more of a catch than a lifeguard, who in the advert is depicted as….. The strap-line is “An astronaut never has to….” unlike other men who might struggle to attract girls.

The general message of the advert is that if you wear the new deodorant, Lynx Apollo, it will make you just as good as an astronaut.

Lynx went further, setting up an international competition in which 22 lucky (male) winners would sign up for the chance to go into space with the Lynx Space Academy. The competition, Facebook presence and television as well as online advertisements drive male audiences to buy Lynx Apollo.

The representations in this advertisement are built around gender stereotypes. The central male figure is a big, bold strapping man and he looks like the sort of super hero you could find in disguise.

The design of the advert showcases an exotic location, an Australian beach on a sunny, peaceful afternoon, but then the dramatic narrative kicks in as peace turns to chaos when the lifeguard spots a shark circling a swimmer. The lifeguard

The relationship between all the characters represents the lifeguard as a strong, bold and good looking.  Then the girl is the ‘damsel in distress’, which shows a sign of sexism because it is showing the woman as a weak feeble character and the man as a brave and bold figure, because he doesn’t hesitate to act when there is a girl who is in danger.

The landscape around shows it is very hot as there are hardly any clouds in the sky and the surrounding land is a very hot looking area. This shows that there is an exotic location. As he swims through the water it almost seems he is a superhero as he ploughs through the water with a great amount of strength. It shows a great amount of contrast effect between the damsel in distress and the hero.

When he looks through the binoculars it shows the advert producers are using a camera technique, which is a point of view angle. As he jumps down from his high seat is shows him as majestic and higher class than the rest of the people thrown into the scene. The sudden change of pace happens when he spots the girl, the music changes from being silent to slowly morphing into being a fast situation.

The message of the Lynx Apollo lifeguard ad, is that if you wear the new Lynx Apollo you are the hero of all heroes and just as awesome as an Astronaut. The main message that it says at the end of the advert is: “Nothing Beats an Astronaut”

Chosen Advert for Exam: Lynx Apollo

My chosen advert for my year 10 exam in media studies is the Lynx Apollo advert which I found through watching TV on a regular basis. When I saw this I logged it in my brain as a funny advert. So when it came time to choose a particular advert that I could write 500 words on, I thought about this one. This advert is a couple of years old but I have remembered it simply because of how ludicrous it was.

I chose this because the way people are placed within the advert is a typical heroic scene. This is because the lifeguard seems to be the only manly man on the beach as everyone else just runs away from a shark about 100 feet from the beach. At the start the camera looks through the POV (point of view) of the lifeguard, through the binoculars, and then there in the middle of the camera a 'Damsel in distress' who is being eyed up by a shark circling her. Then as the lifeguard swims toward the shark it still seems the woman can't swim and with unbelievable strength the hero tackles and kills the shark with his bare hands! After that scenario he takes the woman back to shore and lays her on the ground whilst all the people on the beach crowd around the hero and the woman as they stare into each others eyes. The crowds are chattering to each other in excitement. Suddenly the music changes from 'happily ever after' music to epic music as the astronaut (who hasn't done anything) walks along the beach with pride and the saved woman runs towards the astronaut with the text rolling across the screen to say 'NOTHING BEATS AN ASTRONAUT...EVER'. She does this simply because the astronaut is wearing the brand new lynx Apollo deodorant.

Hugo Boss: Fall 2006 Campaign

The start of the clip where he looks down at the danger around him and turns it down like the giant metal ball that could've squashed him but he just looks at it like it was nothing.

This is where he changes the world around him by changing the way the building is tilted. This is where he starts to turn the heads of people and where the animation come to real use.

At this certain part in the advert he turns the heads of the girls and kicks the lamp post to show that he can do what he wants and that he is really coo

In this certain part he turns a couple more heads and turns around on a giant disk to show how he is part of the music

Here he shows he can do a bit of parkour and shows a couple more different colours against the black and white cartoon that lies around him

Last of all it shows the an holding the fragrance in his hand and it just shows the main colours on the bottle which is red which also features throughout the whole advert

The Bar in Penang

In today's lesson we were given the task to dress up and go somewhere and make a short clip or skit just to test out our filming, acting skills and ideas. So what we did was we went outside with one of my friends dressed up in a Chinese kimono with a wicker hat on along with a red oriental umbrella. Then the other dressed up in a top hat with a scarf and his Italian? voice. At first we didn't know what we were going to do, but then we found some inspiration from somewhere and we came up with the idea that the man would meet the woman again after a long time of not seeing each other and then the man would say 'but you look forty years older' and after that rude comment the woman would slap the man.

In the editing process we had to cut the bits out that we didn't want when I (the cameraman) said action to start the filming process. We also put in some starting words which was the title and the names of the people in the clip. Then we put the clips in chronological order to make it work together (which is obvious). Then we added in some music but we failed in that so we had to make our own by recording it. Then we put in one or two sound effects and some credits and it was done. After we had reviewed it and shown it to the rest of the class we though it could do with a bit more finishing up, so we put in some audio and video effects to liven up the clip we had done. Then it was really finished.

Tom Cruise as Austin Powers opening sequence

In this Lesson today we watched the Tom Cruise as Austin Powers opening sequence. As we watched this we figured out that it does have all of the things in a secret agent film in an almost a 4 minute video sequence: Combat and Conflict (violence), Speed and motion (Car Chases) and Suspense and jeopardy (Risk/Danger). The characters are portrayed as they should be as the women being the beautiful, glamorous one and the man being the hero by saving the woman (but in this case I think he woman could have saved herself) Then the man was shown with all the style as he parachutes down into his fast super car and zooming off to help the woman.

These both things are the main parts of an action film with jeopardy of the 'Damsel in Distress' and the Danger of the 'Hero'. During this opening sequence nearing the end the man usually has a little flirty time with the woman. But in this scenario it is Austin Powers so he goes straight in the and says "shall we shag now, or shall we shag later?" along with putting other sexual references during the clip.

Watch for yourself https://www.youtube.com/watch?v=vFhrc32kF6E

Lucozade 'The Edge' + Lucozade 'Aids Recovery' (Adverts)

At the start of our lesson today we watched one of Lucozade's longest running campaign adverts called 'Lucozade the Edge' which shows that if you drink Lucozade you will get that metaphorical edge that they are talking about in it. Also by lying the Lucozade bottle on its side the length of the bottle is the amount of 'the edge' you get for winning the race. Also they have changed this drink from a medical drink to give ill people energy to a sporting energy drink and claim to not have changed all of the ingredients (which I don't think is true). So they use this advert to draw in believable teens to buy the drink so they can make their performance better.

We watched this advert on the website 'Telly Ads'.

http://www.tellyads.com/show_movie.php?filename=TA0656










We also watched the advert of the first Lucozade campaign which shows that its a guilt trip for the parents because they would think "If I don't give my child Lucozade his friendship circle will end, so he won't get better" it also says that the parents won't care about their child if they don't give them Lucozade to help them get better.

http://www.tellyads.com/show_movie_vintage.php?filename=VA0418